Feeds

Smartphones sales climb in EMEA

Overtake PDAs

  • alert
  • submit to reddit

Using blade systems to cut costs and sharpen efficiencies

Who wants a Smartphone? Answer, Europeans and others shoe-horned into the EMEA regional category, who will buy 3.3 million units in 2003, according to Canalys, the UK research firm.

This will see Smartphone sales comfortably overtake those of PDAs - Canalys forecasts sales of 2.8 million units for the latter in EMEA in 2003. Is this any great surprise? PDA sales are numbered in the millions, while mobile phone sales are in the hundreds of millions.

According to Canalys, sales volumes in the mobile device market overall should double in 2003, with PDA handhelds rebounding after a poor 2002.

Question is: will the likes of the SonyEricsson P800 and the Orange Smartphone SPV reach out beyond the geeks and fashionistas and into the mass-market? Right now there is little sign of this happening: walk into a mobile phone retailer today and ask them to explain the benefits of 2.5G and the data capabilities of the phones that you are interested in buying. Smart doesn't register on the feature sales set.

This is a point that Canalys makes too. Chris Jones, analyst, notes: "For a start, the channels don't know how to sell a wireless handheld: the mobile phone retailers struggle demonstrating the benefits to potential customers, while the IT/data-centric channels don't really want to get into the tariff debate that becomes essential with a SIM-dependent device. Similar problems apply to smart phones, but mobile phone retailers will generally find it easier to sell something perceived as a mobile phone with added features than a less familiar type of device."

According to Canalys, the mass market will plump for "less expensive phones offering little more than colour, MMS and an integrated camera in a compact format... (these) are likely to appeal to many more consumers and will limit sales of true smart phones until users and retailers develop their understanding of what additional benefits the more sophisticated devices bring."

And what about convergence of mobile phone and PDA? Well, it's probably better to concentrate on device coupling through Bluetooth, Canalys recommends. Wireless handhelds are bulky, expensive and feature-poor compared with their non-wireless counterparts, the research firm argues. And they sell in very poor numbers. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.