Feeds

MS recalls ‘extinct hackers’ ad

Claim can't stand up for systems falling down

  • alert
  • submit to reddit

Security for virtualized datacentres

Microsoft has been censured by a South African advertising watchdog for claiming that its "secure software" will make hackers extinct. The advertisement, that ran in the trade press and Time last November, juxtaposed three extinct animals with an image of a "hacker".

The copy reads:-

"Microsoft software is carefully designed to keep your company's valuable information in, and unauthorised people and viruses out."

No, really.

"Which means that your data couldn't really be safer, even if you kept it in a safe. Which is great news for the survival of your company. But tragic news for hackers."

The ASA (Advertising Standards Authority) ruled that this breached the advertisers' code of practice because the supporting material could not be independently corroborated. The agency ruled that the advertisement, which was scheduled to run more widely this Spring, must be withdrawn.

You can see the questionable advertisement here.

The British Advertising Standards Authority also operates a voluntary code of practice, and has taken tech companies to task on many occasions for misleading advertisements.

For example, early this year an HP reseller was censured after complaints from Sun Microsystems over several unsubstantiated claims in an ad.

In November, Vodaphone got the rap for encouraging SMS foreplay while driving.

Nannyish, perhaps. But two years ago, the ASA ruled that PC and TV advertisements must describe the visible viewing area of a CRT display, rather than the size of the CRT tube itself.®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
SLOSH! Cops dethrone suspect - by tipping over portaloo with him inside
Talk about raising a stink and soiling your career
Ingredient found in TASTY BEER is GOOD for your BRAIN
You only have to drink 2k litres a day to see the effect...
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.