Feeds

Yellow Pages launches new DQ service

Deregulation

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Yell - the outfit behind Yellow Pages and the online business information service, Yell.com - has launched its own-brand directory enquiries (DQ) service.

It joins a clutch of other operators who have entered the market following the decision to deregulate the UK's DQ industry.

The outfit reckons that its 15-years experience at running its "Talking Pages" service - plus its brand - will give it an edge over its rivals. The "118 247" (pronounced "one-one-eight, twenty-four, seven" - geddit?) service costs from 40p a throw.

Said John Condron, Yell chief exec, in a statement: "The deregulation in the UK of 192 directory enquiries provides us with the opportunity to widen our already successful phone-based classified directory service and enhance what we offer our callers and advertisers.

"The key difference between us and other 118 operators is the depth of our classified business data. The launch of Yellow Pages 118 24 7 marks our most important step forward on the telephone information front since the launch of Talking Pages in 1988," he said.

Last week independent DQ service Conduit launched its 118 888 service by bathing BT Tower in the heart of London in emerald green light.

Conduit reckons its service will be cheaper than many rival services with calls costing from 20p a throw, compared to nearer 40p a go. ®

Related Stories

BT Tower in St Patrick's Day green light stunt
UK's 192 service opened up

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
Turnbull should spare us all airline-magazine-grade cloud hype
Box-hugger is not a dirty word, Minister. Box-huggers make the cloud WORK
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.