Feeds

Last post for BT's trumpet bloke

Prancing piper put out to pasture

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

LogoWatch

BT's much-ridiculed prancing piper: Gone and very quickly forgotten

Telecoms monolith BT has decided to ditch its infamous and much-ridiculed "prancing piper" logo.

Long-suffering customers have for 12 years endured this preposterous piece of rebranding, which provoked much tabloid ire on its unveiling in 1991. The Sun, as we recall, was moved to emblazon its front page with "BT blows £5m on trumpet!", or words to that effect. In fact, the eventual cost of the discordant fanfare was a cool £50 million and heralded mass redundancies at the company, as The Daily Mirror recalls.

The logo will be phased out over three years, and it is with great anticipation that we await its replacement. This will doubtless be a majestic and synergistic celebration of BT's corporate paradigm shift, courtesy of the market realignment team at a leading UK strategy boutique. Anyone care to speculate on the eventual cost? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.