The BBC pulled the plug on its personalised Web-based information service my BBC (http://www.bbc.co.uk/mybbc/) yesterday.

Said one Register reader: "Probably not missed by many, by the 'my BBC' service on the BBC (their rather average portal attempt) has been suddenly discontinued."

A message on the my BBC Web site reads: "The my BBC service has been discontinued. We apologise for any inconvenience this may cause you."

The Beeb told El Reg that it is looking at other ways of giving users access to its information such as via WAP, PDA and SMS services, as well as email services. Whatever. ®