Feeds

Music for mobiles, the O2 way

Downloads via GPRS

  • alert
  • submit to reddit

The Power of One Infographic

02 today claims a world first for a music download service on GPRS, or 2.5G, networks.

It's early days yet - O2 is at test stage only, but it works like this: you choose your music from the latest chart hits - the service is aimed mostly at 16-24 year-olds - decide if you want to a free 30-second blast, or to purchase the song.

Either way, the music is retrieved by way of the GPRS-enabled handset and downloaded onto a "specially designed digital music player", capable of storing up to 100 tracks on a memory card.

The music starts playing within 12 seconds and download is completed within 90 seconds. SO how much will it cost? O2 hasn't decided yet - it will be testing "pricing strategies" in trials in its mobile networks in Germany and the UK. These kick off in May and a full-blown service is expected later in the year.

We guess the Siemens- designed music player is a small device as it attaches to the handset. Unclip it, and you have a "regular digital music player". 02 claims player has "excellent digital sound, similar to existing MP3 players". Similar? Does this mean "proprietary". And does this mean that playback is possible only for songs which have actually been stored on memory cards when using the service?

Customers can download the music - again - onto their PCs. And there will be an after-market, with additional memory cards for sale.

02 has assembled a long list of partners, including Siemens, obviously, MTV, which supplies the charts, BMG which will provide track listings and pre-releases, Chaoticom for file compression and and SDC (Secure Digital Container) AG for digital rights management. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.