Feeds

Music for mobiles, the O2 way

Downloads via GPRS

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

02 today claims a world first for a music download service on GPRS, or 2.5G, networks.

It's early days yet - O2 is at test stage only, but it works like this: you choose your music from the latest chart hits - the service is aimed mostly at 16-24 year-olds - decide if you want to a free 30-second blast, or to purchase the song.

Either way, the music is retrieved by way of the GPRS-enabled handset and downloaded onto a "specially designed digital music player", capable of storing up to 100 tracks on a memory card.

The music starts playing within 12 seconds and download is completed within 90 seconds. SO how much will it cost? O2 hasn't decided yet - it will be testing "pricing strategies" in trials in its mobile networks in Germany and the UK. These kick off in May and a full-blown service is expected later in the year.

We guess the Siemens- designed music player is a small device as it attaches to the handset. Unclip it, and you have a "regular digital music player". 02 claims player has "excellent digital sound, similar to existing MP3 players". Similar? Does this mean "proprietary". And does this mean that playback is possible only for songs which have actually been stored on memory cards when using the service?

Customers can download the music - again - onto their PCs. And there will be an after-market, with additional memory cards for sale.

02 has assembled a long list of partners, including Siemens, obviously, MTV, which supplies the charts, BMG which will provide track listings and pre-releases, Chaoticom for file compression and and SDC (Secure Digital Container) AG for digital rights management. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.