Globetrotting Reg readers who are looking for a bit more from their airline's frequent flyer programme might be interested in a new initiative from Egyptair.

It appears that the company has eschewed (http://www.egyptair.com.eg/docs/publicity/publicity.htm) the bog-standard free flight/first-class lounge approach and instead targeted the hardline Shariaa market:

We'll be keeping a close eye on this business strategy with a view to offering our own incentives to the exceptionally pious: Collect ten Torquemada Tokens and win exemption from purgatory? Over to the Vulture Central marketing tentacle... ®

Bootnote

Thanks to reader Mat Ellis who spotted this delicious typo.