Fly Egyptair and earn a place in paradise
Airline flogs loyalty points scheme - Shariaa style
Posted in Bootnotes, 11th March 2003 10:10 GMT
Join our expert panel in discussing application security
Globetrotting Reg readers who are looking for a bit more from their airline's frequent flyer programme might be interested in a new initiative from Egyptair.
It appears that the company has eschewed the bog-standard free flight/first-class lounge approach and instead targeted the hardline Shariaa market:
![]() |
We'll be keeping a close eye on this business strategy with a view to offering our own incentives to the exceptionally pious: Collect ten Torquemada Tokens and win exemption from purgatory? Over to the Vulture Central marketing tentacle... ®
Bootnote
Thanks to reader Mat Ellis who spotted this delicious typo.



The future of SaaS and IT infrastructure management
Solving on-premise email challenges with on-demand services
The business case for application security
Reducing messaging and web security costs with managed services

Win a Samsung C6625!
Is your cameraphone an oxymoron?
Reg Mobile and Wireless newsletter is go! go! go!
Sign up, sign up for The Register IT security newsletter