The Register® — Biting the hand that feeds IT

Feeds

Braxton logo springs into the light

Gotcha!

  • print
  • alert

Customer Success Testimonial: Recovery is Everything

LogoWatch update

Well done to those readers who answered our
call earlier today
to track down the new Braxton logo which will act as the fresh face of Deloitte Consulting.

Shame on those of you who suggested that even a few minutes would have revealed the whereabouts of this stunning piece of work. I reiterate what I said then - we were so shocked by the self-indulgent clap-trap accompanying this rather modest effort that we have been sitting down in shock ever since. This bit, we feel, is worth repeating:

The logo consists of two pieces: the Braxton wordmark, and the Braxton badge - a convex red shield containing an asymmetrical orange X. Where the lines cross is a yellow diamond-shaped "sweet spot." The badge was designed to convey a sense of belonging, symbolizing our strength and culture.

So, which "strategy boutique" supplied that bit of mumbo-jumbo, eh? ®

Bootnote

As promised, a Reg pin to the first person who supplied the graphic: Gavin Parker. Oh alright then, pins also to Ben Parrish, "Chris", Nigel Parker and James Carne, all of whom got it in minutes. If these lucky five would like to email me a postal address, I'll get the pin out to you. Good work.

SaaS data loss: The problem you didn’t know you had

More from The Register

Soylent days and soylent nights
Food 2.0 fails the post-pub nosh test
Reg hack prepares to live off wondergloop Soylent
Our man puts eating people powder Food 2.0 to the test
Oracle's Ellison outlines plans for Hawaiian Electriclarryland
Solar-sourced eau d'Oracle the key to island revival
 breaking news
Who's to be the next Dr Who? Sherlock beats Maurice - says you
Cumberbatch EXTERMINATES Ayoade, Atkinson, Pegg - and Tilda Swinton
Chewbacca held up by TSA stormtroopers for having light sabre
'Mrauuun' 'Right, Chewie, giant man do need giant cane'
Waving an Eye-of-Sauron pulsating mock cock? STOP IMMEDIATELY
Mains-powered sex aid recalled ... Ultimate O turns into ultimate OH NO
ROBOT COW teaches Saudi kids where milk comes from
Udderly ridiculous bovine intervention is beyond the pail
 breaking news
I told you I'd be back: Arnie set for another career revival
Don't worry voters, Schwarzenegger's talking about Terminator 5
At #guardiancoffee, we can now TASTE THE FUTURE through a PRISM!
I have measured out my life in espresso spoons
Google erases G8 venue from Earth: Microsoft doesn't
Cameron and chums to hold confab in empty field, apparently