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LogoWatch update

Well done to those readers who answered our

call earlier today

to track down the new Braxton logo which will act as the fresh face of Deloitte Consulting.

Shame on those of you who suggested that even a few minutes would have revealed the whereabouts of this stunning piece of work. I reiterate what I said then - we were so shocked by the self-indulgent clap-trap accompanying this rather modest effort that we have been sitting down in shock ever since. This bit, we feel, is worth repeating:

The logo consists of two pieces: the Braxton wordmark, and the Braxton badge - a convex red shield containing an asymmetrical orange X. Where the lines cross is a yellow diamond-shaped "sweet spot." The badge was designed to convey a sense of belonging, symbolizing our strength and culture.

So, which "strategy boutique" supplied that bit of mumbo-jumbo, eh? ®

Bootnote

As promised, a Reg pin to the first person who supplied the graphic: Gavin Parker. Oh alright then, pins also to Ben Parrish, "Chris", Nigel Parker and James Carne, all of whom got it in minutes. If these lucky five would like to email me a postal address, I'll get the pin out to you. Good work.

The smart choice: opportunity from uncertainty

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