Feeds

Summer wait for revised Handspring

$100 rebate

  • alert
  • submit to reddit

The next generation of product from Handspring won't ship until late summer, but the company hinted to us on Friday that it would involve a major redesign.

The Treo Communicator hasn't undergone a case overhaul since its launch in November 2001, although the internals - both hardware and software - have been improved in the 270 and 300 models and with a subsequent software upgrade.

So for now, the company will continue to offer steep discounts on its existing range. A T-Mobile-branded Treo 270 went on sale here today with a $100 rebate. The American wing of the Deutsche Telecom giant uses Cingular's GSM/GPRS network here in California.

While the danger is that loyal customers will hold off making a repeat purchase until seeing the new range, Handspring now increasingly targets the enterprise market, which has more conservative buying patterns.

Handspring's Brian Jaquet told us the 270 was co-developed with T-Mobile, and that the company will increasingly push to use the carriers' retail space as a storefront. Handspring has a phone handset company's expenses, but not its volumes although it has cut costs drastically to meet demand in its transition from a PDA company to a communicator company. While it's never turned a profit, net losses were trimmed to $12.2m in the most recent quarter, and Treo sales are edging up. ®

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.