Feeds

SonyEricsson unveils T68i, T300 successors

Mass market refresh

  • alert
  • submit to reddit

Seven Steps to Software Security

SonyEricsson might be winning the plaudits for its pioneering P800 smartphone, but it still depends on its bread and butter range to bring in the revenue.

Today it revealed the successors to the mainstays of its phone range. The T68i is replaced by the T610, which has an integrated camera, and which you can see here. It has a sleeker metal design and a larger 160x128 screen than its predecessor. The T300 is overhauled in the shape of the T310.

For the former, it's long overdue. The T68 phone was the phone "that saved Ericsson", halting three calamitous years of declining market share during which time the venerable Swedish phone pioneer had apparently forgotten how to produce a popular, mass market phone.

The T68 had color, Bluetooth, GPRS and themes. But that was back in the Fall of 2001, an eternity in the phone business. The aging T68i was essentially the T68 with a software update to support a detachable camera.

Like its predecessor, it's a GSM worldphone. Unlike the smartphones, such as the P800 which run an open platform, there's no expansion. And rather ominously we note the presence of share-denial technology, aka "DRM".

Is this a feature? I call it "a bug".

The T300 and the new T310 are aggressively pitched at games players. Despite this, and the over-the-top, Flash-heavy appeal to the Yoof market, it's basically a fine, no frills phone. But see how far you can get into this Macromedia Flash presentation before throwing your existing handset at your computer. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.