Feeds

Google promises relevant ads!

Now there's a departure...

  • alert
  • submit to reddit

High performance access to file storage

Google today unwrapped an new advertising programme with a twist - the ads are relevant! In Googlespeak, these are "content-targeted ads" - nothing new about that, is there? But Google has, as it did before with news and link rankings, automated the process.

The Google ad server "gauges user response in the form of click-through rates to determine the order in which ads are shown. Users see the most relevant advertising first and advertisers are rewarded with average click-through rates at least five times higher than the industry average for traditional banner ads".

The service will run on Google Groups, as well as the main site. This should be interesting as click-through rates on forums are terrible, typically.

Google is also reaching out to web publishers - big ones - to take on Google's Content-Targeted Ads. This is an interesting way of reaching out beyond the portals, home of most paid-for-search placements, an area dominated by Overture alongside (in Europe) e-Spotting.

The Google pitch to publishers that it can enable them to "monetize content pages - even remnant or run-of-site inventory".

First-day signings include Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, Miami Herald, Philadelphia Inquirer) and HowStuffWorks.

Interested? First of all your site should receive more than 20 million page views a month, then you should contact Google here. Google has put up a page here, explaining more. ®

Related story

Overture buys FAST's web search biz

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.