Feeds

Google promises relevant ads!

Now there's a departure...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Google today unwrapped an new advertising programme with a twist - the ads are relevant! In Googlespeak, these are "content-targeted ads" - nothing new about that, is there? But Google has, as it did before with news and link rankings, automated the process.

The Google ad server "gauges user response in the form of click-through rates to determine the order in which ads are shown. Users see the most relevant advertising first and advertisers are rewarded with average click-through rates at least five times higher than the industry average for traditional banner ads".

The service will run on Google Groups, as well as the main site. This should be interesting as click-through rates on forums are terrible, typically.

Google is also reaching out to web publishers - big ones - to take on Google's Content-Targeted Ads. This is an interesting way of reaching out beyond the portals, home of most paid-for-search placements, an area dominated by Overture alongside (in Europe) e-Spotting.

The Google pitch to publishers that it can enable them to "monetize content pages - even remnant or run-of-site inventory".

First-day signings include Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, Miami Herald, Philadelphia Inquirer) and HowStuffWorks.

Interested? First of all your site should receive more than 20 million page views a month, then you should contact Google here. Google has put up a page here, explaining more. ®

Related story

Overture buys FAST's web search biz

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.