Post Office touts Virgin.Net sign-up CDs
Got it licked
Virgin.net is trying to expand its customer base by distributing its registration CDs in posts offices across the UK.
The ISP - which has more than half a million punters - has done a deal with Postmasternet, a company set up to help generate more revenue for the UK's 17,000 independent local post offices.
The deal goes live on March 1 with around 45 post offices distributing Virgin.net's CDs.
However, the exact number of post offices taking part depends on whether they want to opt-in to the scheme and offer the CDs, since it's up to individual post offices to decide whether carrying the CDs is worth the hassle.
For those that do, Virgin.net will pay a one-off fee to each post office every time a new customer joins the ISP as a result of picking up a free CD in that outlet.
Details of the commission were not disclosed. ®