Feeds

UK crack down on prescription drug ads on the Web

Comply or else

  • alert
  • submit to reddit

Top three mobile application threats

The Government is set to target the UK Internet industry in a bid to crack-down on sites illegally advertising and selling prescription medicines such as the male anti-impotence drug Viagra.

In effect, the whole of the UK Internet industry is being warned to comply with the existing law concerning the advertising and sale of prescription-only medicine or face legal action.

MSN UK has already taken steps to ensure that it complies with the law.

In a statement Robin Kellett, MSN UK search manager said: "We have recently investigated the legality of advertising prescription-only medicines on the MSN UK Web site.

"We have found that Section 50.12 of the British Code of Advertising Practices prohibits advertising prescription-only medicines to the general public.

"So, given that MSN is a popular Web site which appeals to the general public, we have taken the decision to remove these forms of advertising from our site," he said.

The Medicines Control Agency (MCA) - which ensures that all medicines on the UK market meet appropriate standards - is due to launch its campaign shortly.

It receives around 10 to 15 allegations a month concerning Web sites and prescription-only drugs. Most of the complaints relate to sites based outside the UK and so international cooperation is needed to deal with these cases.

So far, though, it has managed to close down six sites with the help of ISPs, and secured a further three prosecutions. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.