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Vodafone licks lips over Nectar deal

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Vodafone customers will soon be able to earn Nectar loyalty points following the mobile phone company's decision to sign up to the reward scheme.

From late spring, Vodafone punters in the UK will earn two Nectar points for every £1 they spend on using their phone.

What an incentive! Just think, spend £250 on texting and chatting and you to could get - wait for it - a Medium Extra Value Meal at McDonald's. Or a purse-jangling £2.50 off your shopping bill at Sainsbury's or Argos. Isn't that just terrific?

The scheme is open to those who pay-as-they-go and monthly subscribers.

In a statement Lance Batchelor, marketing director of Vodafone UK, said: "What we've done today is take Britain's best mobile network and pair it with the UK's most popular rewards programme. That's an unbeatable offer for our customers. Why would anyone choose to use a lesser network which can't offer Nectar points?"

The Nectar loyalty scheme was launched last September backed by Sainsbury's, Barclaycard, Debenhams and BP.

Within hours of the scheme going live those behind Nectar had to suspend Web-based signups because the site simply couldn't cope with demand. ®

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