Feeds

Movie outfit slammed for ‘menacing’ voicemail

Heavy breathers

  • alert
  • submit to reddit

Build a business case: developing custom apps

The advertising watchdog has slammed movie giant Twentieth Century Fox for a "menacing" voicemail ad that contained heavy breathing and screaming.

The ad was publicising the Tom Cruise film Minority Report but only seemed to scare some people absolutely witless.

The message started with a man drawing breath before saying slowly: "Where's my Minority Report?"

This was followed by heavy breathing before he screamed: "Do I even have one?"

Then there was a girl's voice…some more heavy breathing…before a voiceover tripped in urging people to buy the movie on DVD or video.

Those who complained said the ad was "offensive" adding that it caused them "undue fear or distress".

The Advertising Watchdog Authority (ASA) agreed describing the ad as "menacing". ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?