The advertising watchdog has slammed movie giant Twentieth Century Fox for a "menacing" voicemail ad that contained heavy breathing and screaming.

The ad was publicising the Tom Cruise film Minority Report but only seemed to scare some people absolutely witless.

This was followed by heavy breathing before he screamed: "Do I even have one?"

Then there was a girl's voice…some more heavy breathing…before a voiceover tripped in urging people to buy the movie on DVD or video.

Those who complained said the ad was "offensive" adding that it caused them "undue fear or distress".

The Advertising Watchdog Authority (ASA) agreed describing the ad as "menacing". ®