Movie outfit slammed for ‘menacing’ voicemail
PrintHeavy breathers
Posted in Music and Media, 12th February 2003 15:21 GMT
Free whitepaper – Dell/EMC CX4 and Dell PowerEdge blades
The advertising watchdog has slammed movie giant Twentieth Century Fox for a "menacing" voicemail ad that contained heavy breathing and screaming.
The ad was publicising the Tom Cruise film Minority Report but only seemed to scare some people absolutely witless.
The message started with a man drawing breath before saying slowly: "Where's my Minority Report?"
This was followed by heavy breathing before he screamed: "Do I even have one?"
Then there was a girl's voice…some more heavy breathing…before a voiceover tripped in urging people to buy the movie on DVD or video.
Those who complained said the ad was "offensive" adding that it caused them "undue fear or distress".
The Advertising Watchdog Authority (ASA) agreed describing the ad as "menacing". ®
What Exchange can't do - and Dell can
Enabling the Agile Data Center
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter