Crucial pitches for server biz

Crucial, the online retail arm of memory maker Micron is beginning a push for more Intel server business in Europe.

It's set up a localised server memory configuration web site, the grandly-named Server Solutions Centre. Prices and transaction ability are of course included.

Server memory, traditionally, costs a lot more than its PC counterparts. This is a: because server makers often threaten to invalidate warranties if they find third party memory and b: customers are unwilling to take this risk with mission-critical machines. Of course, manufacturer-branded server memory is rebadged - typically made or assembled by the likes of Kingston - and maybe Micron too.

Kingston has been very successful in selling server memory in the teeth of opposition from vendors. There is little reason why Micron should not be successful too, at least so far as the largely undifferentiated low-end Intel server market is concerned. ®