Feeds

Vodafone throttled for throat sweet stunt

You must be choking

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

A toddler from Essex nearly choked after swallowing a lozenge included in a Vodafone mailshot.

The child's parents complained to the advertising watchdog because they said the throat sweet could easily fall into the hands of young children.

The mailshot was offering customers free calling time and exclaimed: "Soon there'll be no excuse for you not being able to use your mobile. Unless, of course, you lose your voice ...". [a-hah, hence the throat sweet - ed]

It seems the kids opened the mail because they felt something inside. When they opened the letter, they thought the lozenge was a sweet. One of the children swallowed the lozenge and nearly choked on it.

Even though Vodafone pointed out that the lozenge was safe and sealed inside a plastic bag, the Advertising Standards Authority (ASA) agreed with the parents and told Vodafone not to repeat any similar sweet-toothed promotions.

Vodafone apologised for the incident and said it had not intended to worry customers.

Last year Vodafone was ticked off by the ASA after complaints that its saucy ads - featuring semi-naked couples - promoted texting while driving. ®

Related Story

ASA clobbers Vodafone for texting and driving

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.