Feeds

I am Centrino™, son of Banias

Intel's flight of fantasy

  • alert
  • submit to reddit

Seven Steps to Software Security

LogoWatch

That Intel Centrino logo in full

Well, it's official - Intel has

formally announced

that as of right now

Centrino™

mobile technology is the new brand name for its forthcoming wireless mobile computing technology.

Lovely. For the record, the technologies represented by the Centrino brand will include a microprocessor (formerly code-named "Banias"), related chipsets and 802.11 (Wi-Fi) wireless networking capability and further signify a new generation of mobile PCs that will change where and how people compute.

Yes, yes, it's the old "changing where and how people compute" line, doubtless leading to a major restructuring of the whole of world society by Q4 2003.

Naturally, for such a major paradigm shift, you'll need an appropriately go-ahead logo, a logo which features a striking magenta color and a completely new shape, [and] suggests flight, mobility, and forward movement.

Actually, it does. In fact it suggests to us nothing less than a set of plastic dart flights. Accordingly, we'd like to suggest that any Centrino TV ad capaign might benefit from "arrers" supremo Eric "The Crafty Cockney" Bristow, lager in one hand, mobile computing device in the other, effortlessly demonstrating the freedom and flexibility of being unwired as he solemnly approaches the oche. "Eric, you require 802.11," dum dum dum dum.... ®

Seven Steps to Software Security

More from The Register

next story
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.