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I am Centrino™, son of Banias

Intel's flight of fantasy

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LogoWatch

That Intel Centrino logo in full

Well, it's official - Intel has

formally announced

that as of right now

Centrino™

mobile technology is the new brand name for its forthcoming wireless mobile computing technology.

Lovely. For the record, the technologies represented by the Centrino brand will include a microprocessor (formerly code-named "Banias"), related chipsets and 802.11 (Wi-Fi) wireless networking capability and further signify a new generation of mobile PCs that will change where and how people compute.

Yes, yes, it's the old "changing where and how people compute" line, doubtless leading to a major restructuring of the whole of world society by Q4 2003.

Naturally, for such a major paradigm shift, you'll need an appropriately go-ahead logo, a logo which features a striking magenta color and a completely new shape, [and] suggests flight, mobility, and forward movement.

Actually, it does. In fact it suggests to us nothing less than a set of plastic dart flights. Accordingly, we'd like to suggest that any Centrino TV ad capaign might benefit from "arrers" supremo Eric "The Crafty Cockney" Bristow, lager in one hand, mobile computing device in the other, effortlessly demonstrating the freedom and flexibility of being unwired as he solemnly approaches the oche. "Eric, you require 802.11," dum dum dum dum.... ®

The smart choice: opportunity from uncertainty

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