Feeds

UK's corporate Web sites ‘wallowing in mediocrity’

No lessons learnt

  • alert
  • submit to reddit

Top three mobile application threats

The Web sites of the UK's leading 100 companies are "wallowing in mediocrity", according to a survey by Interactive Bureau.

It found that while the overall standard of the FTSE-100's Web sites had risen since last year, more than half the sites still have problems that need resolving.

Sixteen sites are so bad the report's authors claim they need to be demolished and rebuilt from scratch.

And a while a third of sites have been re-designed in the last year, the report concludes that eight are worse than they were before. Among the poor performers are Friends Provident, Granada and HSBC.

The report - which looked at corporate home pages - warns that an "alarming number" of FTSE-100 companies still fail to provide adequate information for investors and the media, both of which are regarded as key audiences.

Nearly half of the Web sites still do not identify a section for the media on their home pages. A third do not give their share price, or bury it away - and one in ten sites either have no investor area or bury it away, the report said.

Adrian Porter of Porter Research, which carried out the survey for Interactive Bureau, said: "It is still staggering to see how fastidiously they [companies] protect their image in every way possible - from the cut of the CEO's suit, to the car he drives, to the hundreds of thousands they spend on their corporate literature, to the millions they spend on their corporate headquarters.

"Yet, when it comes to the Web, the way the world sees them, they seem happy to squander all that hard-earned benefit on an ill-thought out, ill-designed and ill-executed mess," he said.

The best performing Web site this year was from the National Grid followed by Six Continents and Kingfisher. The worst performer was Next.

The report, The Second Annual Report on The Home Pages of the UK's Top 100 Companies' Corporate Web Sites is published by Interactive Bureau, priced £400 plus VAT.

For a copy of the report contact Interactive Bureau at iablondon.com.

Last year the same survey found the UK's top corporate Web sites to be 'woefully inadequate'. ®

Related Story

UK corporate Web sites 'woefully inadequate'

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.