Feeds

Amstrad promo cuts e-m@iler price in half

It doesn't give up, does it?

  • alert
  • submit to reddit

Security for virtualized datacentres

Can it really be almost three years since Amstrad launched the e-m@iler to widespread indifference, sprinkled with a less-than-generous helping of scorn?

Today, the iconic UK consumer electronics firm cuts the price in half of its second generation version wired phone/emailer device, the e-m@iler plus, "in most retail outlets" to £49.99. The bigger handset subsidy is offset partly by lower manufacturing costs as well as new recurring revenue services, the company says. It's supporting the promo with press advertising and in-store marketing.

In a statement, Simon Sugar (some relation), Amstrad commercial director, says: "We have had nearly three years experience of running the e-m@iler business and the revenue earned per phone has held up well and we continue to add new revenue earning services to the phone. The significant increase to the installed base expected from this move will enhance the future profitability of the e-m@iler business".

The e-m@iler plus is designed for people who don't have computers, but who want to send and receive the occasional email. The price per email is expensive, but it's peanuts, say, for the Granny, who wants email simply to keep in touch with her family. And of course, the handset is dirt-cheap, especially now.

However, the e-m@iler plus has failed to set the UK alight, and sales have missed the bullish, nay defiant, projections issued by Sir Sugar over the last three or so years. ®

Related stories

Living with the e-m@iler plus Heavily qualified thumbs up from The Register's Tim Richardson
Amstrad CEO resigns over Sir Sugar's emailer obsession

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.