Feeds

Yahoo! buys! Inktomi!

Whither Google, Overture?

  • alert
  • submit to reddit

Boost IT visibility and business value

Yahoo! is buying Inktomi for $235m cash. The deal values the former high-flying search engine firm, long since crashed to earth at less than a third of its IPO debut in 1998.

The inference we draw is that Inktomi technology will at some point replace Google (free) and Overture (paid-for key word placement) search engines currently in use at Yahoo!

The takeover also explains Inktomi's decision to jettison its business search division last month to Verity for $25m. We can now see this as a housecleaning exercise to make it more attractive to a prospective buyer.

By most measures, Yahoo! is the world's biggest portal - however much MSN fudges the figures with IE browser default searches. But Google is getting more portal-like by the day, and catching up fast. That means that for the likes of Yahoo!, AOL and others, it starts looking less like a supplier and more like a competitor. Likewise, Inktomi's biggest customer is MSN. But for how long? ®

Related stories

Inktomi back to square one after Verity search sale
Freeserve junks Inktomi, goes FAST
Google's AOL win upsets Inktomi, Overture
Yahoo! keeps! Overture!

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.