Feeds

Yahoo! buys! Inktomi!

Whither Google, Overture?

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Yahoo! is buying Inktomi for $235m cash. The deal values the former high-flying search engine firm, long since crashed to earth at less than a third of its IPO debut in 1998.

The inference we draw is that Inktomi technology will at some point replace Google (free) and Overture (paid-for key word placement) search engines currently in use at Yahoo!

The takeover also explains Inktomi's decision to jettison its business search division last month to Verity for $25m. We can now see this as a housecleaning exercise to make it more attractive to a prospective buyer.

By most measures, Yahoo! is the world's biggest portal - however much MSN fudges the figures with IE browser default searches. But Google is getting more portal-like by the day, and catching up fast. That means that for the likes of Yahoo!, AOL and others, it starts looking less like a supplier and more like a competitor. Likewise, Inktomi's biggest customer is MSN. But for how long? ®

Related stories

Inktomi back to square one after Verity search sale
Freeserve junks Inktomi, goes FAST
Google's AOL win upsets Inktomi, Overture
Yahoo! keeps! Overture!

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.