The company formerly known as MicronPC
MicronPC, the direct selling US PC builder, is changing its name to MPC sometime in 2003. It is also changing its main domain name from micronpc.com to buympc.com. The company retains redirect rights for three years, suggesting that micronpc.com will at some point revert to Micron Technology, its former parent.
Micron's MPC makeover reflects a "logical step in the progress as a private company", reducing confusion between it and the other Micron.
All in all, very sensible. Bring on the image boys - we want a proper LogoWatch! ®