Feeds

UK is nation of eshoppers

Browsing-to-buying

  • alert
  • submit to reddit

The Power of One Infographic

More than two thirds of e-window shoppers in the UK go on to make a purchase, according to the latest research from Nielsen//NetRatings.

Publishing its Third Quarter 2002 Global Internet Trends Report analysts found that seven out of ten people in the UK who browsed online for products or services during Q3 went on to make a purchase.

This gives the UK the highest browsing-to-buying conversion rate of all the ten major markets studied beating countries such as Sweden, Germany and France.

Said Richard Goosey of NetRatings: “In Q3, the UK was well ahead of all other Internet markets in the rate at which its browsers converted to purchasers, with a nine point lead over Sweden, the country with the second-highest conversion rate."

Despite the economic downturn analysts are fairly confident that Europe could be celebrating a record-breaking e-Christmas.

Today's report appears to support earlier predictions from Gartner and Forrester that the UK and Europe could be looking forward to a festive e-Christmas.

Separately, Nielsen//NetRatings found that the number of home Net users rose from 553m in Q2 to 563m in Q3. The US continues to have the largest Internet population with 30 per cent of the global audience, followed by Europe (23 per cent) and Asia and the Pacific (13 per cent). ®

Related Story

UK tipped for bumper eChristmas
Europe set for bumper eChristmas

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.