Feeds

Violent ads given bloody nose

This is gonna hurt

  • alert
  • submit to reddit

New hybrid storage solutions

Violence appears to be the common the theme for the latest punishment beatings being dished out by the advertising watchdog.

In its latest round of kickings, the Advertising Standards Authority (ASA) received complaints about two easynet ads that appeared in the Evening Standard.

One featured a picture of a man being punched in the face by another man. The caption read: "When your MD finds out you're spending up to 85% too much on your Internet connection".

Another photograph showed a man being punched in the face by a woman and was headlined: "When your employees discover that their Internet connection could be 140* times faster". (Let's hope it wasn't the same man or he could have taken a real hammering - ed)

The complainants objected that the advertisements were offensive and condoned violent and anti-social behaviour.

The ASA agreed, in spite of easynet's protests that the pictures provoked a strong reaction without trivialising violence. The ASA told the ISP not to do it again.

Elsewhere, the ASA was unhappy with an ad from Sale-based telecoms outfit, Eurocall Ltd, which featured a picture of a handgun lying flat on the page. It was titled "Serial Killer".

The text read: "When we see our competitors struggling we finish them off ... An aggressive approach that has allowed us to more than treble our business and give us the largest dealer channel in the UK. Dying to know more? ..."

People objected on the grounds that the image and text were "offensive and irresponsibly aggressive", especially since it appeared at the time of the September 11 terrorist attacks.

Eurocall argued that the images were in response to the "increasingly aggressive and competitive nature of the telecommunications industry".

The ASA told Eurocall not to do it again. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.