Feeds

Terminator – the Seagate connection

I'll be back...

  • alert
  • submit to reddit

Security for virtualized datacentres

LogoWatch Things have been pretty quiet recently on the white-knuckle rollercoaster ride that is corporate rebranding. So quiet, in fact, that when disk drive manufacturer Seagate Technology decided a month or so ago to present a new face to an expectant world, El Reg hardly raised an eyebrow.

Indeed, Seagate's rebrand launch blurb successfully avoided the worst excesses of corporate clap-trap, restricting itself to a modest building on the traditional strengths of its brand... the new identity includes a logo inspired by rotating storage media, and ideas and information in motion, as well as a new brandline, "We Turn On Ideas," reflecting the spirit of the Company and the meaning, relevance, and value that Seagate brings to its partnerships and its products.

Fair enough. Of course, a logo "inspired by rotating storage media" could by no stretch of the imagination be related to that of now-defunct film producers Carolco, clearly inspired by a stunning manipulation of the letter "c":

Carolco and Seagate - are they by any chance related?

Carolco, many readers will recall, gave us the splendid

Terminator 2: Judgement Day

, in which a misguided computer manufacturer inadvertently brought about the near destruction of mankind.



We're not suggesting for a moment that one of Seagate's disk drives is about to become self-aware and trigger an all-out nuclear war. We do feel, however, that questions about these logos should be answered before a leather-clad Arnie Schwarzenegger is despatched from the future to destroy the Reg before this article can be written. Pure coincidence? You decide. ®

Bootnote

The full range of new Seagate logos is available here. And very lovely they look too.

Beginner's guide to SSL certificates

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.