Feeds

Web Bugs – Here Are the Rules

AKA web 'beacons'

  • alert
  • submit to reddit

Intelligent flash storage arrays

ComputerWire: IT Industry Intelligence
The Network Advertising Initiative

, which comprises some of the internet's leading advertising and ad technology companies, yesterday said it has finalized a set of best practices for the use of web bugs.

Web bugs, aka web beacons, are single-pixel GIF image tags in HTML documents used to track web users. The invisible bugs allow the page owner to measure user activity based on image server logs.

The NAI rules, which represent the industry's attempt to self-regulate, ask companies using these techniques to provide a notice of web bug use that says what the bugs are used for and what data is transferred to third parties.

If the bug can be tied to personal data, such as via a cookie or an email address, and it will be disclosed to third parties, then there needs to be an opt-out for the user, but only when the disclosure is for purposes "unrelated" to the reason the data was collected.

Companies included in the development of the guidelines include IBM, Microsoft, the US Postal Service, DoubleClick, WebSideStory, Advertising.com, 24/7 RealMedia, Coremetrics, KeyLime Software and Guardent.

© ComputerWire

Spot the Web bug on The Register!

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.