Tech savvy are gagging for 3G

DIY PC builders and broadband subscribers are among those keenest to become early adopters of 3G, according to a survey by mobile reail chain The Link.

Of 1,700 people who took part in a two-month promotion for 3G technology run by The Link, 41 per cent have broadband Internet, 60 per cent own at least one domain name, and 60 per cent believe they could build a PC from scratch.

On average, the respondents own around nine pieces of 'high' technology (such as a recordable DVD, PDA, wireless network, webcam and satellite navigation system) and more than a quarter own more than 11 high-tech gadgets.

All respondents spend more than £30 per month on their mobile. More than 9 per cent spend in excess of £100 per month. The highest usage comes in the 25-29 year old age group.

Unsurprisingly, most respondents agreed their adoption of 3G technology would be influenced by whether the services offered would enhance their current interests.

Almost 90 per cent of respondents would use 3G entertainment services to pass dead time when, for example, commuting.

Image is also key to adoption. More than three-quarters (77 per cent) of the men taking part in the study said they use technology to enhance their street cred. ®