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BTo scores own goal

Sports content not quite so unique

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A few hours is a long time in the life of the Net. Earlier today BTopenworld announced the launch of a new sports portal for broadband punters in the UK.

It boasted: "The Sportal OnDemand will also feature content available nowhere else in the UK including the hugely popular Italian Serie A football."

Not so, says AOL UK, which today also announced that it too is bringing Italian football back to the UK, with the launch of Serie A football coverage on its AOL Broadband service.

Oh well. ®

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