Feeds

Gartner slams 3G navel gazing

It's the consumers, stupid

  • alert
  • submit to reddit

Application security programs and practises

The mobile industry is forgetting consumers in its obsession with debts, doubts and delays surrounding third generation mobile phones.

Adam Daum, VP and Chief Analyst at GartnerG2 (Gartner's research arm), said "the industry has been too obsessed with 3G technology to the detriment of the needs of consumers.

"The vast majority of consumers don't know what their phones are capable of today, let alone what 3G is and why they should have it. It does not matter how good 3G is if nobody knows or understands what they can do with it."

Daum, who was speaking at Gartner/IT Expo this week, also criticised the industry for failing to create a "vibrant market" for mobile data services. The mobile industry for failing to explain what 3G will deliver. This will make it harder to persuade people to upgrade their mobile phones to 3G next year, he said. Gartner urges companies not to wait for 3G, but to start delivering services with existing technologies.

Daum made his comments during the Gartner Symposium/Itxpo conference taking place in Cannes, France this week.

According to Gartner research, 62 per cent of all adults across major European countries now use a mobile phone. Four in ten (41 per cent) use SMS, compared to 30 per cent who use the Internet.

Last year, 28 per cent used SMS compared to 29 per cent who used the Internet. Used responsibly, SMS can therefore become a powerful marketing tool, Gartner reckons.

From the consumers' perspective, we wonder if more commercial SMS messages would be a good thing. Also its worth pointing out that more people may be reached by marketing messages sent by mobile phones, but email is easier and much, much cheaper. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.