Feeds

AOL UK launches ‘mother of all broadband services’

Ad camp

  • alert
  • submit to reddit

Boost IT visibility and business value

AOL UK is to splash out on plugging its broadband service.

The new campaign - dubbed the "mother of all broadband services" will start on November 1 and feature TV, press and billboard ads.

AOL UK declined to say how much it was investing in the campaign. Although it is nowhere near the £33m BT is coughing up on flogging broadband, it's still expected to be a fair old wedge.

The ISP has been criticised in the past for not investing enough in broadband but always maintained that this was due to the time not being right. Now, though, riding on the back of BT's massive ad spend and recent price cuts, it seems the time is right.

This ad campaign comes three weeks after AOL UK cut the cost of its broadband service from £34.99 to £27.99 a month.

Freeserve - which claims to be the UK's biggest ISP - is currently advertising its broadband service on TV but declined to reveal if it had any plans for further broadband marketing activity.

Separately, AOL UK is giving away £2,000 a day for 92 days to say a big "Thanks 2 You" top its two million users.

One lucky punter who wins the main prize draw will also scoop a delicious £200,000 as part of the loyalty promo.

Meanwhile, in the US the ongoing "will they, won't they" saga concerning the possible split of AOL from Time Warner has taken yet another twist.

According to the Wall Street Journal AOL Time Warner chairman, Steve Case, was reportedly overheard chatting about the idea of spinning off the Internet division from AOL TW. Which is nice. (Um, shouldn't he spin himself back off while he's about it? - Ed) ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?