Telewest broadband flogged by the Carphone Warehouse
The Carphone Warehouse might have to change its name to "Broadband Warehouse" following its decision to flog Telewest's broadband service in its shops.
Telewest's move to hook up with the mobile phone retailer comes a month or so after BT Retail announced it had entered a similar deal with the Carphone Warehouse.
In September Carphone Warehouse became BT Retail's first high-street partner in selling its no-frills, access only BT Broadband service.
Like BT, Telewest believes punting its broadband service on the high street will make buying broadband easier for consumers and help push-up sales.
Here's an intriguing thought, though: there will be some parts of the country where Telewest's cable service will go head-to-head with BT's ADSL service, and both will be available in Carphone Warehouse shops.
According to Telewest, when faced with this option, eight out of ten punters chose the cableco. It will be interesting to see if this is borne out in the Carphone Warehouse's figures. ®