Feeds

Telewest broadband flogged by the Carphone Warehouse

Compy-tishun

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

The Carphone Warehouse might have to change its name to "Broadband Warehouse" following its decision to flog Telewest's broadband service in its shops.

Telewest's move to hook up with the mobile phone retailer comes a month or so after BT Retail announced it had entered a similar deal with the Carphone Warehouse.

In September Carphone Warehouse became BT Retail's first high-street partner in selling its no-frills, access only BT Broadband service.

Like BT, Telewest believes punting its broadband service on the high street will make buying broadband easier for consumers and help push-up sales.

Here's an intriguing thought, though: there will be some parts of the country where Telewest's cable service will go head-to-head with BT's ADSL service, and both will be available in Carphone Warehouse shops.

According to Telewest, when faced with this option, eight out of ten punters chose the cableco. It will be interesting to see if this is borne out in the Carphone Warehouse's figures. ®

Related Stories

Punters prefer cable says blueyonder
BT blankets TV with broadband ads

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.