Feeds

MS defiles NYC with with killer-bee adverts

Company apologizes

  • alert
  • submit to reddit

Security for virtualized datacentres

Updated New Yorkers are complaining about a flood of butterfly advertising decals being pasted to every available surface in town to promote MSN-8, the New York Times reports.

The NY decals tie into another ad featuring the silhouette of a ghastly adult male with ludicrous antennae reminiscent of the "Killer Bee" skits from Saturday Night Live, and creepy, superhero gloves, with colorful 'butterfly' wings. The slogan reads, "It's better with the Butterfly".

No doubt it's meant to be attractive, but it strikes me as demonic enough in appearance to frighten small children. In any event, the city is far from amused and has ordered the company to remove the offending images.

Speaking on behalf of subway riders, Transportation Department assistant counsel Cesar Fernandez wrote to MS that "we intend to hold your firm directly responsible for this illegal, irresponsible and dangerous defacing of public property."

The ads are the brainchild of McCann-Erickson. Through its PR interpreter, Waggener Edstrom, MS told the Times that they had obtained permits for the graffiti stickers but would not specify which municipal office had authorized them.

Update

Late Friday MS apologized for using public property as an advertising platform, the Associated Press reports. "We apologize to the City of New York and the people of New York City," the wire service quotes vice president for MSN Personal services and business Yusuf Mehdi as saying. The company has not explained why it's apologizing for something it claimed to have permits to do. The city has fined MS $50.00 for its inconsiderate behavior. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.