Feeds

3m want broadband

Really?

  • alert
  • submit to reddit

Top three mobile application threats

Three million punters - a third of UK Net users - want broadband, according to research from Oftel.

This evidence of demand should bring a smile to the faces of those ISPs and telco's who have staked their future prosperity on broadband.

What the Oftel research fails to uncover is what exactly is stopping these three million businesses and families from hooking up to broadband.

For an answer, we call on those well-rehearsed arguments of lack of supply (a third of the UK can't get ADSL), price (£25 is still too much for some), content, awareness, etc.

Then again, customers can be so fickle sometimes and often say one thing but mean another.

Curiously, the issue of price is still important. Even though most the major ISPs dismiss price as relevant (ignoring the fact that the "big boys" are involved in a price war at present), it should be noted that the biggest single group calling for broadband is among high income users living in more affluent areas of the country.

Or to put it another way, people who say they want broadband is them what can afford it.

Anyhow, you can peruse Oftel's latest survey on Net use here. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.