Feeds

Danish watchdog calls for ban on intrusive online ads

Finds echoes in Norway

  • alert
  • submit to reddit

The essential guide to IT transformation

Our thanks to Kasper Larsen, founder of Klarisma, a web data-mining specialist, for drawing our attention to calls in Denmark to ban in-yer-face online ads such as "shutter" banner rolldowns and interstitials.

According to ComputerWorld Denmark, the Danish "Forbruger-ombudsmand" - described by Larsen as "the consumers watch organ" wants a ban on such ads. Norway could follow suit, he says.

In his weblog, Larsen attacks the consumer watchdog's rationale. He is not exactly a bystander, staking a claim to be "one of the inventors of the Shutter Banners" through his sometime involvement with Jubii, a leading Danish website now owned by Lycos Europe.

Says Larsen: "If Shutter Banners and interstitials should be banned from Internet - then Outdoor and soccer field banners that rotate should also be banned. And then - what about TV program sponsorships - that shows what is much like a shutter banner or interstitial before and after the sponsored program? Should they be banned? The consumer always got the choice on the Internet - go somewhere else if you don't like it here."

In recent weeks, AOL, iVillage and Ask Jeeves have voluntarily removed pop-up ads from their site, in response to consumer revulsion. But banning ad formats is a most peculiar idea to these non-Scandinavian eyes. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.