Feeds

Danish watchdog calls for ban on intrusive online ads

Finds echoes in Norway

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Our thanks to Kasper Larsen, founder of Klarisma, a web data-mining specialist, for drawing our attention to calls in Denmark to ban in-yer-face online ads such as "shutter" banner rolldowns and interstitials.

According to ComputerWorld Denmark, the Danish "Forbruger-ombudsmand" - described by Larsen as "the consumers watch organ" wants a ban on such ads. Norway could follow suit, he says.

In his weblog, Larsen attacks the consumer watchdog's rationale. He is not exactly a bystander, staking a claim to be "one of the inventors of the Shutter Banners" through his sometime involvement with Jubii, a leading Danish website now owned by Lycos Europe.

Says Larsen: "If Shutter Banners and interstitials should be banned from Internet - then Outdoor and soccer field banners that rotate should also be banned. And then - what about TV program sponsorships - that shows what is much like a shutter banner or interstitial before and after the sponsored program? Should they be banned? The consumer always got the choice on the Internet - go somewhere else if you don't like it here."

In recent weeks, AOL, iVillage and Ask Jeeves have voluntarily removed pop-up ads from their site, in response to consumer revulsion. But banning ad formats is a most peculiar idea to these non-Scandinavian eyes. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.