Feeds

Google sued by search optimism company

'You bent our ranking bendings'

  • alert
  • submit to reddit

The essential guide to IT transformation

ComputerWire: IT Industry Intelligence

Google Inc has been sued by a search engine optimization company, which claims Google deliberately altered its ranking when it realized the SEO company was competing with it. Search King Inc, of Oklahoma City, wants an injunction and $75,000 damages for alleged loss of business.

Search King launched a service in August that allowed companies to place "text ads" on pages that score highly from Google's PageRank ranking algorithm. The rationale behind such a service is that a link from a high-PR page increases one's own PR, and makes your site more visible to Google users.

Search King alleges that when Google found out about the service, it "purposefully" reduced Search King's PR from 7 to 4 out of 10, which "damaged the company's reputation and diminished its value." Search King's complaint did not specify how it concluded that Google did this deliberately, rather than its PR going down as a result of a tweak in Google's web-wide ranking algorithms.

"As a matter of policy, we do not comment on the details of any pending legal matters involving Google," a Google spokesperson said. "We regularly evaluate and modify our algorithms to improve search quality. In some cases, these modifications result in changes to site rankings, with the expectation being that the overall quality of our search service will increase."

© Computerwire.com. All rights reserved.

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.