Feeds

BTo signs Brightmail to fight junk mail

End users want ISPs to can spam

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

BTopenworld has signed up Brightmail to tackle the junk mail bombarding its users' accounts. It is to install Brightmail Solution Suite at the SMTP gateway, to hoover up spam before it reaches users.

Customers of BT's broadband service can look forward to relief from viral bombardment, after it licensed Symantec's AV server-side software through the same agreement with Brightmail.

Brightmail CEO Enrique Salem told us that its service allows it to block between 93-95 per cent of junk email sent to user accounts. User themselves don't need to install any software.

Brightmail currently serves six of the main 10 ISPs in the States, and recently signed a deal with MSN to filter spam before it reaches Hotmail in-boxes.

The company is looking to expand its customer base in Europe, selling to both ISPs and corporates. The company has developing its technology to allow it to filter unsolicited messages destined for mobile users, which are expected to become a growing problem in the future.

News of the BTopenworld deal came today alongside findings from Brightmail's research into end user views on how to deal with spam.

More than half (55 per cent) of respondents regarded protection from spam as the responsibility of their ISP, with 63 per cent of businesses receiving junk mail on a daily business. Pornographic email, which is becoming more prevalent, was cited as a particular concern during the survey of 200 consumers and 200 businesses.

According to Brightmail, spam is on the increase. In September 2001, 8 per cent of the email it scanned was rejected as spam. Last month 38 per cent (or 1.2 billion unsolicited messages) of 3.1 billion messages it scanned were junk mail.

Salem welcomed the recently ratified Electronic Data Protection Directive as the first step in legislating against spam. Under the directive, which EU member states are required to bring into national laws by October 2003, marketeers can only send commercial email to those who agree to receive it through opt-in agreements.

However because of the global nature of the spam problem, this does little to combat spam originating outside the EU. For that global legislation is needed. In the US some States, notably California, have passed laws against spam but Federal laws are still some way off, if indeed they ever come.

Combating spam requires legislation, effective enforcement (targeting those selling through spam as well as whose sending it) and effective filtering, according to Salem.

Yesterday Brightmail released version 4.0 of its spam filtering services, saying it has added features aimed at recognising sophisticated spam that was previously undetectable. The technology has been tweaked to detect "polymorphic spam attacks", where the spammer makes subtle differences in punctuation or spacing between messages as a means to try to fox signature-based spam filters. ®

Related Stories

BrightMail works to close spam loopholes
MS addresses Hotmail spam blizzard. At last
Porn spam on the rise
Europe bans spam
CMG builds anti 'wireless virus' alliance

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.