With news still fresh that Vodafone believes many people use text messages to "enhance their love lives", here's something that might be of interest to the monster mobileco.

NASDAQ-listed Private Media Group has launched an adult SMS service that gives punters access to their favourite porn stars.

They then get a code via SMS to access a new portal, www.privatestars.com, which offers XXX pictures, SMS content and raunchy videos. The service is due to be launched in the UK first and rolled out later to other countries.

In a statement Charles Prast, President and CEO of Private Media Group, said: "With over one billion mobile phone users worldwide and around fifty billion text messages sent every month, we believe the consumer market for subscribed wireless adult media has enormous potential." ®

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