Feeds

MS pulls fake Mac-to-Windows testimonial

Monkey see, monkey get wrong

  • alert
  • submit to reddit

HP ProLiant Gen8: Integrated lifecycle automation

An advertisement for Windows ironically mimicking the Mac 'switch' testimonial series (ridiculed here) has been pulled from the MS Web site after its authenticity was questioned by a poster to Slashdot.

Whereas the Mac ads appear to feature everyday computer klutzes speaking in their own words about how impossibly complicated Windows is, the MS ad copy conveyed instead the terrifyingly nonconfrontational, polished tones of the Redmond marketing department's distinctive happyspeak.

The photo of the person MS expected us to trust was that of just another generic, responsible adult, attractive but not sexy, and a far cry from the frighteningly vulnerable and needy Mac lusers featured in the Apple series.

"To my surprise, the process of switching was as easy as the marketing hype had promised. I was up and running in less than one day, Girl Scout's honor," our confident witness tells us.

She's "a freelance writer" who "demands the best in mobile computing," she says. And she makes no bones about urging Windows XP-Pro on everyone because "the extra features for mobile users are worth" the added expense.

"Microsoft Internet Explorer 6 does more for me than Netscape Navigator ever did, and I am a surfing addict. Searches are faster; the History feature makes it easier to find that site from last week; and I can name and organize my Favorites any way I want."

We must remind Netscape to look into this "History" business. IE might be onto something here...

Next we find that our everyday freelance writer is moonlighting on a Windows helpdesk. She gives us flawless, point-by-point instructions for connecting to the Net, setting up our e-mail accounts and importing our e-mail messages, contacts and favorite URLs. She raves about the "New Connection Wizard," which makes multiple accounts a breeze.

"It's like a Lexus we rented once; when you pushed a button, the driver's seat and mirrors all moved to accommodate my 5 foot 3 inches instead of his 6 feet," she enthuses. Truly, a remarkable new Windows user.

Unfortunately the Associated Press' Ted Bridis did some checking up and uncovered a few facts. As it turns out, the so-called 'user experience' came from a PR rep working for a company retained by Microsoft, not from a full-time freelance writer. Her firm, Wes Rataushk & Associates, had actually devised the advertisement for MS.

Nevertheless, the PR rep, or testifying witness, or copywriter, or whatever she is, claims to have actually migrated from a Mac to a Windows PC. Her name is Valerie Mallinson, and she probably doesn't look anything like her picture. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.