Feeds

MS pulls fake Mac-to-Windows testimonial

Monkey see, monkey get wrong

  • alert
  • submit to reddit

High performance access to file storage

An advertisement for Windows ironically mimicking the Mac 'switch' testimonial series (ridiculed here) has been pulled from the MS Web site after its authenticity was questioned by a poster to Slashdot.

Whereas the Mac ads appear to feature everyday computer klutzes speaking in their own words about how impossibly complicated Windows is, the MS ad copy conveyed instead the terrifyingly nonconfrontational, polished tones of the Redmond marketing department's distinctive happyspeak.

The photo of the person MS expected us to trust was that of just another generic, responsible adult, attractive but not sexy, and a far cry from the frighteningly vulnerable and needy Mac lusers featured in the Apple series.

"To my surprise, the process of switching was as easy as the marketing hype had promised. I was up and running in less than one day, Girl Scout's honor," our confident witness tells us.

She's "a freelance writer" who "demands the best in mobile computing," she says. And she makes no bones about urging Windows XP-Pro on everyone because "the extra features for mobile users are worth" the added expense.

"Microsoft Internet Explorer 6 does more for me than Netscape Navigator ever did, and I am a surfing addict. Searches are faster; the History feature makes it easier to find that site from last week; and I can name and organize my Favorites any way I want."

We must remind Netscape to look into this "History" business. IE might be onto something here...

Next we find that our everyday freelance writer is moonlighting on a Windows helpdesk. She gives us flawless, point-by-point instructions for connecting to the Net, setting up our e-mail accounts and importing our e-mail messages, contacts and favorite URLs. She raves about the "New Connection Wizard," which makes multiple accounts a breeze.

"It's like a Lexus we rented once; when you pushed a button, the driver's seat and mirrors all moved to accommodate my 5 foot 3 inches instead of his 6 feet," she enthuses. Truly, a remarkable new Windows user.

Unfortunately the Associated Press' Ted Bridis did some checking up and uncovered a few facts. As it turns out, the so-called 'user experience' came from a PR rep working for a company retained by Microsoft, not from a full-time freelance writer. Her firm, Wes Rataushk & Associates, had actually devised the advertisement for MS.

Nevertheless, the PR rep, or testifying witness, or copywriter, or whatever she is, claims to have actually migrated from a Mac to a Windows PC. Her name is Valerie Mallinson, and she probably doesn't look anything like her picture. ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.