Feeds

‘You are a dick and I am going to kick your head in ya big useless donkey’

ASA upholds text complaint

  • alert
  • submit to reddit

Boost IT visibility and business value

The advertising watchdog has reprimanded a company for sending an offensive text message calling for consumers to upgrade their mobile phone.

Phonetastic UK, based in Newport, Gwent, sent a text message that stated: "You are a dick and I am going to kick your head in ya big useless donkey. UPGRADE UR MOB 0800 0859362".

The Advertising Standards Authority (ASA) upheld the complaint adding that it was concerned at the company's lack of response to its investigation. It ruled that the message was "likely to cause serious or widespread offence to recipients" and told the advertisers not to repeat the text message.

The phone number in the text now links through to a dating service. ®

The essential guide to IT transformation

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.