Feeds

No frills broadband could wipe-out ISPs

Oh no it won't, oh yes it will, oh no it...

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

BT Broadband - the no-frills access-only service from BT - could spell the death of ISPs, according to Forrester Research.

"ADSL Lite" products - services which separate broadband access from content - will "force 'me-too' ISPs and portals out of business and extend cablecos' problems in fighting ADSL's," the analyst firm reckons,

Forrester notes the problems that have beset those who have tried to marry the two such as AOL Time Warner, Vivendi Universal, and Terra Lycos and claim it's hard for an ISP to offer both the best content and the best access deal.

The answer, it seems, is to follow BT Retail's lead and let people pay for access while letting others supply content and services such as email and Web space.

This endorsement of BT's access-only approach comes as it begins a massive £23m advertising campaign to promote BT Broadband in a bid to sign up 500,000 customers to its service by next summer.

So, that's it then, no? Well, not quite. In April Analysts at JP Morgan took a completely different view of BT Broadband casting severe doubts over the introduction of a "no frills" service. They said the pricing of the access-only service - just £3 cheaper than full ISP services on offer from the likes of BTopenworld and Freeserve - might not be enough to sway punters to opt for the stripped down BT Broadband service.

Said the JP Morgan crew: "In our view, the discounted price...does not compensate for the lack of bundled content and services, notably email and web space."

You pays your money, you takes your choice. ®

Related Stories

BT extends cheap install promo for no frills broadband
BT Broadband not sexy enough

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.