Feeds

Fast advances advanced search

Less portal, more Google

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

ComputerWire: IT Industry Intelligence

Fast Search & Transfer ASA yesterday revealed enhancements to the advanced search part of its AllTheWeb.com web search engine, which allow users to refine their queries at a more granular level than before.

The company has introduced a range of features, some of which represent Fast playing catch-up with its more established rivals such as Google Inc and AltaVista Co. For example, domain filtering, which allows searchers to restrict results to, say, .uk or .es sites, has been added.

"Spanish people don't always want to get Latin American content, French people don't always want to get Canadian content, and vice versa," said Tim Myer, Fast's VP of web search. He said the domain filters can be used in conjunction with language filters in these instances.

Where Fast builds on its established lead is with multimedia search. AllTheWeb has had image, video and audio search for two years, and recently introduced the unique ability to search the content of Flash content. Now, a feature also allows searchers to specify what kind of embedded multimedia content must be present in a page for it to be returned.

The company seems to be heading increasingly towards a Google-like business model. Web search engines that target the portal private label market always tread the fine line between appearing to be a partner and appearing to be a competitor. The only pure-play white-label web search firm is Inktomi, all the others have "demo" sites.

"In the future we'll be going toward a lighter page, with primarily textual advertising," said Myer. AllTheWeb carries banner ads, but the firm sees its future in Google-style text-only advertising. It will also make AllTheWeb look less like a portal. Myer said Fast often offers its new features to select OEMs before putting them on AllTheWeb.

Another Googleism on the new AllTheWeb is in how search results are displayed. Previously, the page's description metatag would be displayed below the link. Now Fast displays a small section of the page's text with the query highlighted in context, arguably giving the searcher a better idea of what the page contains.

A final new feature apparently unique to AllTheWeb is the ability to specify how high or low in the directory tree a page must be for it to be returned. A user could specify that only hits from a site's front page or only hits under second or third-level pages (such as domain.com/support or domain.com/support/software) should be returned.

© ComputerWire

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.