Feeds

Sage US is simply the Best

Unified front against Microsoft

  • alert
  • submit to reddit

The essential guide to IT transformation

Sage is to regroup its far-flung collection of US software companies under a single brand. No, it's not Sage - another firm owns the rights to that name in the US.

The accountancy/small biz software specialist now wants to be known as Best Software in the US, a territory now responsible for more than half group sales. At the same time, Sage is to re-organise US operations under a single management structure. This will present quite a challenge - the group has established its US presence on the back of several local acquisitions. The new structure will make it easier to purse more acquisitions in the US, the company says.

A unified US brand and management team will help the company go some way to countering the threat of Microsoft, the software giant which has alighted on apps for the small and medium business market - Sage's heartland - as a potential big money-spinner. So far Microsoft has lost money in this sector, but it is showing that it is deadly serious with acquisitions of accountancy software houses Navision and Great Plains Software. Microsoft has its own reorganising to do on this score, but it will emerge as a formidable competitor.

Even now, whenever Microsoft makes a move in this sector, Sage's share price seems to fall. And this is getting up the UK group's nose.

Speaking at the Boston launch of Best, Paul Walker, chief executive, said the US rebrand is "one way aims to deal with the amount of noise that Microsoft gets in the market place, which is a bit of a nonsense really because if you look at revenues compared to Great Plains, we are one of the biggest players in the market," the FT reports. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.