Feeds

Sage US is simply the Best

Unified front against Microsoft

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Sage is to regroup its far-flung collection of US software companies under a single brand. No, it's not Sage - another firm owns the rights to that name in the US.

The accountancy/small biz software specialist now wants to be known as Best Software in the US, a territory now responsible for more than half group sales. At the same time, Sage is to re-organise US operations under a single management structure. This will present quite a challenge - the group has established its US presence on the back of several local acquisitions. The new structure will make it easier to purse more acquisitions in the US, the company says.

A unified US brand and management team will help the company go some way to countering the threat of Microsoft, the software giant which has alighted on apps for the small and medium business market - Sage's heartland - as a potential big money-spinner. So far Microsoft has lost money in this sector, but it is showing that it is deadly serious with acquisitions of accountancy software houses Navision and Great Plains Software. Microsoft has its own reorganising to do on this score, but it will emerge as a formidable competitor.

Even now, whenever Microsoft makes a move in this sector, Sage's share price seems to fall. And this is getting up the UK group's nose.

Speaking at the Boston launch of Best, Paul Walker, chief executive, said the US rebrand is "one way aims to deal with the amount of noise that Microsoft gets in the market place, which is a bit of a nonsense really because if you look at revenues compared to Great Plains, we are one of the biggest players in the market," the FT reports. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.