Feeds

WebSideStory upgrades HitBox Pro

Ecommerce ROI

  • alert
  • submit to reddit

SANS - Survey on application security programs

ComputerWire: IT Industry Intelligence

WebSideStory Inc, the San Diego, California-based provider of web analytics software for mid-size firms has released a version of its HitBox Professional service that features enhanced e-commerce return on investment (ROI) functionality.

Version 3 is the second major upgrade to WebSideStory's subscription-based service for small to midsize customers. With HitBox, analysis is done via the placement of JavaScript 'beacons' on a site that feeds information about traffic, customers, and other data in real-time to WebSideStory's servers. The approach is in contrast to web server log monitoring that many other web analytics companies, such as WebTrends, use.

HitBox Professional version 3 will provide users with new capabilities to monitor the effectiveness of online marketing campaigns and selling strategies. Specifically, new analytics features in version 3 will provide real-time information about email promotions, banner adverts and web site affiliates to determine what strategies are driving traffic and generating the most revenue.

Additionally, the new version of the service will allow companies to determine what keywords are generating revenue, when buyers find their site from a web search engine site. This caters to the trend in which companies bid with paid-performance search providers such as Overture and Google to have their URL prominently displayed against certain results sets.

Other new features in HitBox Professional include real-time reporting (on orders, revenue, and browse-to-buy ratios); generation of date-criteria reports; report scheduling and forwarding; and exporting of reports to Word or Excel format applications.

WebSideStory also offers an Enterprise edition that comes with more in-depth support and consulting services, as well as customized analytics for individual web sites. HitBox Professional is more of a self-serve service that is easy to implement, but not as flexible as the Enterprise edition.

Pricing for the HitBox Professional service starts at $24.95 per month through Sept. 15, then goes to $29.95 per month.

© ComputerWire

Combat fraud and increase customer satisfaction

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
Oracle's Larry Ellison has the MOST MASSIVE PACKAGE IN PUBLIC
Billionaire IT baron earns twice as much as the next in line, Disney chief Bob Iger
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.