Feeds

Starbuck's sells free WiFi access

Quite a business model

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

If they can sell burnt, ruined coffee at premium prices, why not wireless Web access one could have for free? So goes the reasoning behind Starbucks' decision to offer WiFi at $30.00 a month in Portland, Oregon's Pioneer Square, where free access is already provided by grassroots outfit Personal Telco.

According to this item in The Oregonian, Starbuck's is muscling in on the same channel already taken by PT, with the result that users of both services are enjoying degraded performance -- only those going through Starbuck's are enjoying it at a premium price.

The company is using T-Mobile, a VoiceStream outfit, as their provider. Those who desire access outside the downtown 'WiFi free zone' are welcome to shell out $50.00 a month for coverage in airports and other Starbuck's stores.

As the turf war warms up, we have to wonder if PT can give away what a slick marketing illusionist like Starbuck's can sell.

If they can make billions hustling the worst coffee I've ever tasted outside institutional settings, well, no doubt this initiative will go quite nicely. ®

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.