First Direct banks on broadband
Teams up with BTO
First Direct - the telephone and Internet bank - has teamed up with BTOpenworld to offer its one million punters discounted broadband access.
Punters can get the co-branded service for £27.49 a month - a discount of £2.50 on BTO's normal monthly fee.
As part of first direct's bid to attract users it will target some 100,000 of its punters it reckons are likely to be attracted to the technology.
Crucially, it also claims it will only target those who live in an ADSL-enabled area.
The bank reckons it will attract some 25,000 users within the next 12 months.
So is it possible BTO could enter into further co-branded deals of this nature?
Possibly, but no such deals are planned at the moment, said a spokeswoman for BTO. ®