Guerilla phone marketing draws wrath of Kibo

Spam thesps

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Letters SonyEricsson's elaborate scheme to hire thesps posing as mobile phone users has drawn an immediate response from angry - grrr! - Register readers.

Look out, luvvies.

If Sony is hiring actors to spontaneously go into praise about their phones, I'm going to spontaneously kick some actors' in the ass!

Vincent Giovannone

Even Americans are growing immune to such shamless hucksterism, writes an American reader:-

We already knew that Sony's public relations people are jackasses; perhaps they are trying to break their own standing record. Do you recall their famous Grand Canyon ad?

It begins with a tight shot of a child, who shouts, "Mom, Dad! Look, the Grand Canyon!"

He then runs across the ground to point to a television showing a picture of the Grand Canyon, itself sitting at the rim of the actual Grand Canyon. The family ignores the real Grand Canyon in the background, staring in rapt attention at the television.

Americans, normally lethargic, unobservant and slow to react, were so offended that the ad was pulled in two days.

Bob Watkins

And the news has spurred James 'Kibo' Parry to produce a Kibo spectacular. Kibo rightly calls this a kind of spam, only a human three-dimensional form of spam. Highlights, which he kindly forwarded to us, include the following observations:-

Very soon, you will encounter people who are paid to bother you in person.

From now on, there will be no difference between "a commercial" and "an obnoxious jerk". You'll be spammed in 3-D, at point-blank range!

If I were hanging out in a bar or nightclub, would I say I was a total loser paid to pretend to be interested in people there?

That job's just as humiliating as wearing the big foam-rubber Goofy costume at Disneyland except without the thick layer of foam rubber to keep people from seeing your tortured facial expression.

[WSJ]:"It's deceptive," says Gary Ruskin, executive director of Commercial Alert, a nonprofit organization founded by consumer activist Ralph Nader, when told about the campaign. "People will be fooled into thinking this is honest buzz."


You know, if this product was any good, they could just GIVE sixty of these phones to sixty people who like digital camera, and they'd USE them to take pictures, and it would accomplish the same thing, except they wouldn't have to hire LIARS.

Righteous stuff. The full thoughts of Chairman Kibo can be found here, in



So: Beware of Spam Thesps. ®

Next gen security for virtualised datacentres

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story


5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.