We all knew it was coming. When PwC Consulting recently announced (http://www.theregister.co.uk/content/28/25770.html) - to a flourish of trumpets and Flash graphics - that it was relaunching as Monday:, it was only a matter of time before the whole preposterous venture went convincingly titsup.

And sure enough, IBM has acquired Monday: (http://www-916.ibm.com/press/prnews.nsf/jan/40DD54FF761AA7C685256C06004B2274), doubtless for the sole purpose of ridding the world of this absurd moniker.

Indeed, the ill-starred www.monday.com (http://www.monday.com) now points to www.pwcconsulting.com (http://www.pwcconsulting.com), where it is confirmed that IBM and PricewaterhouseCoopers have announced that IBM will acquire PricewaterhouseCoopers' global business consulting and technology services unit, PwC Consulting.

Sadly, the quite remarkable www.introducingmonday.com (http://www.introducingmonday.com), a site which had the entire world staring in drop-jaw amazement as it pushed back the envelope of PR-fuelled gibberish, also now redirects to www.pwcconsulting.com.

So, farewell Monday: Let this be your epitaph:

WOKE
UP
MONDAY:
GOT
BOUGHT
OUT
FELL
ON
CEREMONIAL
REBRANDING
SWORD
GOODBYE