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Time revives Colossus PC brand for high street

And intros Platina

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Time has dusted down one of its old PC brands, Colossus, for use in its retail chain, The ComputerWorld.

The PC maker is also introducing a new retail PC brand, Platina, which will occupy the performance end, while its sister brand, Colossus, targets the budget market.

Colossus PCs are knocked out at £399-£599 and are supposed to be easily upgradable. The Platina boxes are towers units, liveried in mauve and specced up to the hilt. They cost from £999 to a stonking £3999 (you get a 42in plasma screen thrown for that price).

The two new brands sit alongside existing Tiny and Time boxes. Tiny is aimed at families and first time buyers i.e. software bundles, handholding at a price, while Time is now positioned at the no-frills second time buyer. Prices range from £699 to £1099. All prices quoted are VAT inc. ®

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