Sendo to Undercut XDA

Confident despite delays

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

ComputerWire: IT Industry Intelligence

Sendo Holdings Ltd has set a target price for its long-awaited handset powered by Microsoft Corp's Smartphone software that will significantly undercut O2 Plc's XDA. The company is also considering a flashable terminal to allow for operating system upgrades,

Tony Cripps writes


Ron Schaeffer, head of product strategy and planning with the Birmingham, UK-based mobile phone start-up told ComputerWire that he believes the GPRS-connected Z100 will cost in the region of 299 pounds ($460) with a contract, and 600 to 700 pounds ($930 to $1,085) SIM-free.

Schaeffer believes this compares well with O2's recently launched XDA, which uses the pen-interface based Pocket PC 2002 Phone Edition rather than Smartphone, and is the only device he believes offer a similar range of functionality. The XDA is currently on sale in the UK for between 500 and 550 pounds ($775 and $850) with a contract, and about 820 pounds ($1,270) without.

At the prices touted by Schaeffer, the Z100 is clearly aimed at business users rather than consumers. However, the short lifespan envisaged by Microsoft for Smartphone 2002 could prove an obstacle for Sendo's aspirations for initial production of the device.

As reported Friday, Microsoft's international director for its mobility division, Roberto Cazarro, expects a new version of Smartphone based around the next Windows CE Kernel to be released in the first quarter of 2003.

Even if Sendo can meet its target of shipping the Z100 to operators by September or October this year - and there must be some doubt that it will meet this target given the ongoing delays the company has already faced - that could mean the handset could be out of date in as little as three months.

Schaeffer said one way of minimizing this problem is to build the device with flashable ROM, allowing for OS upgrades to be made in the field. This method has already been used on many devices including those from Palm Inc and Compaq Computer Corp (now Hewlett-Packard Co).

Schaeffer indicated that although discussions are in progress to build in this capability, some security issues still need to be addressed for mobile operators, but he was hopeful that these obstacles could be overcome.

Schaeffer indicated that the basic Z100 hardware is compatible with future Smartphone upgrades and would not need significant re-engineering. He also said that Sendo has not ruled out selling its expertise with Smartphone to other handset vendors, having taken the role of test-bed for Microsoft's new baby.

© ComputerWire

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story


Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.